Central Florida to Manage its Rights In-House by: Michael Smith

The University of Central Florida has told its rights holder, IMG college that it will not be renewing its contract. IMG was in charge of  managing UCF's media, corporate sponsorships, and marketing. UCF is taking all of that upon themselves. Matt Difebo, who is a senior associate athletics director, and the department's chief financial officer, will be looking over this. They feel they can generate more net revenue from this. I think this may be good for more small colleges to generate more revenue.